Clogs Meet Jelly Shoes

According to the LA Times, "Crocs" are catching on in California. I haven't seen any yet, but maybe I'll start noticing them now.

California has always had a soft spot for ugly shoes.

Birkenstocks and Tevas have caught on here, fortifying the state's reputation as a haven for gimmicky fashion. Not everyone thinks Ugg boots are ugly, but even people who do seem to wear them.

Now come Crocs. They're rubbery. They're garish. They're a lightweight sandal-clog hybrid, and if a Niwot, Colo.-based company has its way, they're about to be omnipresent in the Southland...

Initially imagined for boating, Crocs have snagged a wider-than-expected following of fans, including children and chief executives. Made from a shiny resin, in colors that can be described as relentlessly cheerful, they are the rare fashion statement that can be hosed off. And weighing just 6 ounces apiece, they don't bog you down.